Let me ask you a question: Would you buy a computer advertised as only working 70% of the time? How about a car that only starts 7 out of 10 times you turn the key?
Of course not. You’d demand reliability, consistency, 100% functionality for your money. Yet, when it comes to our own efforts, especially in business and marketing, we often fall into a subtle trap – expecting 100% results while delivering significantly less consistent effort.
I recently came across a powerful story in one of my NLP (Neuro-Linguistic Programming) books that perfectly illustrates this point. It was about a guy, actually an online marketer, who wanted to lose some weight and get a bit more toned. He knew someone who was a regular at the gym and also qualified in nutrition.
So, the marketer approaches the fitness expert and asks, “I want to lose weight and bulk up a bit. What should I do?”
The expert’s advice was surprisingly simple: “Drink a gallon of water, every single day, for one week. Then come back and tell me how it went.“
The marketer was a bit taken aback. He knew this expert had qualifications, understood the science of fitness and nutrition. He was expecting a complex diet plan, a rigorous workout schedule. Just drink water? But, respecting the expert’s credentials, he agreed.
A week later, he reported back. The expert asked, “So, did you drink a gallon of water every day for the last seven days?”
The marketer hesitated. “Well,” he admitted, “I missed a couple of days because of work commitments…”
The expert’s response was blunt: “Okay. Let me know when you’ve drunk a gallon of water every day for a full week.“
The marketer tried to reason, “But… I did it most days! And on the days I didn’t drink a full gallon, I drank maybe three-quarters…”
The expert cut him off. “No. Drink a gallon of water, every single day, for one week. Then we can talk.“
It was then the marketer had his lightbulb moment 💡. He realized he hadn’t actually done what was asked. Doing it 5 out of 7 days is roughly 71%. He hadn’t followed the simple instruction 100%, yet he was implicitly expecting the ‘system’ or the ‘next step’ to work for him. He wanted the advanced “science” before mastering the fundamental “consistency.”
The 71% Trap in Your Business
How often does this play out in our online businesses or side hustles?
- We buy the course but only watch half the videos.
- We get the marketing system but only post content sporadically.
- We know we should follow up with leads but only do it when we “feel like it” or “have time.”
- We commit to daily action but let life get in the way a few days a week.
We operate at 71% (or often less!) consistency, yet we get frustrated when we don’t see 100% results. We start looking for a different system, a new guru, a magic bullet, blaming external factors for our lack of progress. We look for the complex “science” of marketing when we haven’t mastered the simple foundation of showing up consistently.
It’s human nature. Life happens. We get busy, tired, demotivated. Sticking to anything 100% of the time is genuinely challenging. But the results we seek often require that level of consistency, especially in areas like lead follow-up where trust and top-of-mind awareness are built over time.
Bridging the Gap with Smart Automation 🤖✨
So, if human inconsistency is a major roadblock, how do we overcome it? This is where leveraging technology, specifically AI-powered automation, becomes incredibly powerful.
Imagine a system that doesn’t get tired, doesn’t forget, and doesn’t have “off days.” Imagine a system that can handle the critical, repetitive task of consistent follow-up, ensuring your leads are nurtured even when you’re caught up with other things.
This is precisely what modern tools are starting to offer. Take the Power Lead System, for example. They’ve integrated AI in a way that directly addresses this consistency problem. You can source leads, and the system automatically follows up with them over two weeks, delivering 25 different touchpoints.
Think about that. 25 points of contact – emails, potentially other methods depending on the setup – delivered consistently without you needing to manually track, write, and send each one. It ensures that the crucial follow-up sequence happens 100% of the time for every lead entering that funnel.
This isn’t about replacing genuine human connection entirely, but about automating the parts where consistency is paramount and where humans often falter. It frees you up to focus on other high-level tasks or engage personally once a lead shows stronger interest.
Stop Blaming, Start Automating
Instead of buying another “system” hoping it will magically work despite inconsistent effort, consider how you can build consistency into your process. If you know you struggle to follow up daily or post content every single day, leveraging AI automation isn’t cheating – it’s smart strategy.
It allows you to operate closer to that 100% consistency level in critical areas, overcoming the inherent limitations of being human. It stops you from being the faulty computer expecting premium performance.
Are you ready to break free from the 71% trap and let technology handle the heavy lifting of consistent follow-up? Explore how AI can become your most reliable team member.
➡️ Discover the AI-powered system that ensures consistent follow-up: https://getyouraisidehustle.com 🔗
Stop letting inconsistency sabotage your potential. It’s time to build a system that works for you, 100% of the time.
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