What wins on Facebook in 2025 (and why) Multi-image “Albums” (aka carousels) Across millions of posts, albums are topping engagement on Facebook this year.
They generate the most reactions overall and (especially on smaller pages) the most shares. Use them to tell a mini-story in 4–10 frames. Socialinsider Native Video & Reels (short + snackable) Video now accounts for over half of time spent on Facebook, and Reels alone are ~30% of all Facebook video views.
Post short native clips (10–30s hooks; keep people in-app) to maximize reach and discovery. Barron’s Facebook Live (for comments & conversation) Live consistently drives outsized interaction. Recent benchmarking shows engagement peaks around the 30–40 minute mark — long enough for Q&A and viewer callouts without fatiguing the audience.
Socialinsider Text-only “Status” prompts (questions & debates) If your goal is comments specifically, status posts still punch above their weight. Use short, direct “choose one” questions or hot takes to spark replies. Socialinsider Timely posting windows (to amplify any format) Mid-week and Saturday have broad engagement windows; test your best pieces in those slots to boost initial velocity (which the algorithm rewards). Sprout Social Stay native; minimize off-platform links Meta’s ranking favors content that keeps people on Facebook.
Link-outs (especially in the main post) can suppress reach — put links in the first comment when possible. Social Media Dashboard +1 Expect lower baselines… and play the long game Industry benchmarks show Facebook engagement dropped year-over-year.
Winning pages are mixing formats (albums + short video + lives) and optimizing for comments/saves over raw reach. Rival IQ +1
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