Are you tired of the content creation hamster wheel? You spend hours creating a fantastic video, post it to one platform, and then face the daunting task of manually downloading, reformatting, and re-uploading it to TikTok, Instagram Reels, YouTube Shorts, and everywhere else.
What if you could adopt a “create once, post everywhere” strategy without the manual labor?
That’s where Repurpose.io comes in. This powerful automation tool is a complete game-changer for creators, marketers, and business owners. It acts as your personal content distribution assistant, automatically taking your videos from one platform and publishing them to others, saving you countless hours every single week.
In this guide, we’ll break down exactly how to use Repurpose.io to put your content distribution on autopilot. For a full visual walkthrough, you can watch our step-by-step video tutorial right here:
What is Repurpose.io and Why Should You Care?
At its core, Repurpose.io is a workflow automation tool designed for content. You set up simple rules, and it does the rest. For example, you can tell it, “Whenever I post a new YouTube Short, automatically publish it to my TikTok account.”
The benefits are immediate:
- Massive Time Savings: Stop wasting time on repetitive downloading and uploading. Set it up once, and let it run in the background.
- Increased Reach: Effortlessly maintain a presence on multiple platforms, getting your content in front of new audiences without extra work.
- Content Consistency: Ensure all your channels are consistently updated with fresh content, which is key to growing your following on any platform.
Getting Started: How to Create Your First Workflow
Setting up an automation is surprisingly simple. In our video, we walk through the entire process, but here are the key steps to get you started.
Step 1: Connect Your Accounts
Before you can build a workflow, you need to give Repurpose.io permission to access your social media accounts. In the dashboard, you’ll find a “Connections” tab where you can securely link your YouTube, TikTok, Facebook Pages, Pinterest, and many other accounts.
Step 2: Create a New Workflow
Once your accounts are connected, head over to the “Workflows” tab and click “Create New Workflow.” This is where you’ll define your automation rule.
Step 3: Choose Your Workflow Type
You’ll be presented with two main options:
- Repurpose Existing Content: This is great for batch-processing content you’ve already published. You can tell it to take all your old TikToks and post them to Pinterest, for example.
- Repurpose Future Content: This is where the real magic happens. This option tells Repurpose.io to watch for new content and automatically distribute it as soon as it’s published. This is the key to true “set it and forget it” automation.
Step 4: Define Your Source and Destination
This is the heart of the workflow. It’s a simple “if this, then that” setup.
- Source (Choose one): This is where the original content is coming from. In our video example, we chose YouTube Shorts.
- Destination (Choose one): This is where you want the content to be automatically posted. We chose TikTok.
You can create multiple workflows for different combinations. For example:
- YouTube Shorts → TikTok
- TikTok → Facebook Reels
- TikTok → Pinterest
Pro Tip: When automating to Facebook, Repurpose.io can only post to a Facebook Page, not a personal profile. This is perfect for business accounts and brand pages!
Step 5: Configure and Activate
After choosing your source and destination, you can fine-tune a few settings (like whether to auto-publish or save as a draft) and then activate the workflow. That’s it! From now on, whenever you upload a new video to your source platform, Repurpose.io will pick it up and send it to your destination within a couple of hours.
Ready to Reclaim Your Time?
Repurposing content is one of the biggest shortcuts to growing your online presence, and Repurpose.io is the ultimate tool to automate the entire process. By setting up a few simple workflows, you can ensure your content is working for you 24/7 across every major platform.
Ready to give it a try? You can get started with a free trial and see how much time it can save you.
➡️ Click here to start your free trial of Repurpose.io today!
(Full transparency: This is our affiliate link. If you decide to sign up through it, we may receive a small commission at no extra cost to you, which helps support our work in creating helpful content like this. Thank you!)
Have any questions about setting up your workflows? Drop a comment below
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