Let’s be honest, crafting sales offers can feel like throwing spaghetti at the wall and hoping something sticks. You’ve got a great product or service, but are your offers truly connecting? Are they compelling enough to make your ideal customer stop scrolling and reach for their wallet? If your conversion rates aren’t where you want them to be, the problem might not be what you’re selling, but how you’re presenting it.
Imagine creating offers so perfectly tailored, so solution-focused, and so packed with value that they become practically irresistible. Sounds good, right? Well, it’s more achievable than ever, thanks to a powerful ally: Artificial Intelligence.
In this post and video, I’m breaking down the exact 3-step process I use (and teach!) to leverage AI for creating offers that don’t just get seen, they get sold. Forget generic hype and pushy tactics. We’re diving deep into using AI to understand your audience on a profound level, craft copy that speaks directly to their deepest needs, and stack the value so high they’d feel foolish saying no. Ready to transform your offers from ‘meh’ to ‘must-have’? Let’s get started.
Video Transcription
(0:01) Hey, how you doing? So, we are talking about creating irresistible offers that sell with AI. And that is creating the irresistible offer with AI that sells, right? That’s the way I look at it, right? Uh, just semantic and language. So…
(0:17) So number one, how do you create something irresistible to somebody? The old example, if I’m trying to sell steaks to vegetarians and vegans, it ain’t gonna sell, right? So number one is know your audience.
(0:31) Now, what I do is I go to AI and I say, “Here’s the company, here’s the sales page, here’s an offer, okay? Here’s a product or a service. Can you look at this for me?” Now, I used to have to copy and paste text in. Nowadays, Google AI assistant… uh sorry, uh Google AI Studio… freaking love that thing, right? It’s really good for that. Perplexity is really good for research as well.
(0:51) So what I do is I say, look at this. Now tell me who is the ideal customer and tell me their pain points. Tell me their frustrations, their challenges. Their… their pain points. Okay?
(1:07) Then I can know who to target, and I don’t end up trying to sell steak to vegetarians or vegans.
(1:14) So then, that’s part one of making the offer irresistible: understand your, your customer. Okay?
(1:19) Number two is you use AI to write the offer for you, right? AI can do an incredible job. The tip is to say to AI, “Acting as Grant Cardone,” “Acting as Gary Vaynerchuk,” “Acting as a collective of the world’s best internet marketers, affiliate marketers, network marketers, whatever it is you’re promoting… please write me irresistible copy that will make people want to purchase this, that addresses, okay, their problems and frustrations.”
(1:48) Now, why is that important, right? Because you will see people all over, all over the internet, in businesses and biz-ops and and selling services and things… and and that’s… I applaud it. But all they do is they just try and hype things up. “Well, this is the most incredible business I ever found!” Well, there’s loads of businesses out there. You know, how many have you found out of all the businesses in the whole world? You know, and and it’s great, but not everybody sees the same excitement as you.
(2:17) Now, if I’ve got, uh, you know, if I’ve got a problem, like I suffer with migraines, and you hit me with something that will solve migraines for me, okay? Then I’m very interested. You can’t force people to take their credit card out, but if you’re matching your product or service as a solution to my problem, okay? And the bigger you can make the pain and the better you can make the solution without over-hyping it and without lying, right? The better, because it’s more of a match, right? I like “hair on fire” as a phrase. If my hair’s on fire and it really hurts, and I don’t want my hair to be on fire, and you can sell me something in an ebook or a product that’s going to arrive like very soon and tell me how to put my hair out, you know, how to stop the fire – not that I’ve got a lot of hair left – but how it’s going to stop the fire. Guess what? I’m a motivated buyer because you can solve my pain.
(3:11) Okay. So number one, know your audience and their pains and frustrations. Number two, use AI to write irresistible copy that addresses those problems and solutions in the copy. Your email follow-up and everything can all be done like that.
(3:23) Number three, this is a great tip: add value. Okay? Now, if you are promoting a product or a service… uh, Amway still got like millions of reps or whatever. Okay? So there’s all these companies that got, you know, potentially millions, hundreds of thousands, at least thousands generally, of people that are promoting the same thing. So why would they want to buy it from you?
(3:45) Well, number one, you’ve got to get found. Number two – and you can ask AI for marketing plans – Number two, you’ve got to get in front of them with the pain and solution. I promise if you do that, you’ll be better than most people. Okay? But what tips it over the edge? Offer a bonus or a guarantee. What bonus or guarantee?
(4:00) Go to AI – uh, ChatGPT, DeepMind, Grok, whatever – and just say to it, “Listen, this is the product or service. You understand the customer, you understand the pain points for me. What would be a fantastic bonus or guarantee that would appeal to these people?” Right? To my target, my, my perfect customer. What would appeal to them?
(4:21) And AI will come back with this, this, and this. Now, if it comes back with extra information, which is always a good one, AI can create an ebook for you, it can create a graphic for you, it can create checklists for you. It can create all of these things. And checklists are things that work for me with my NLP business, right? Offering kind of the worksheets that I use with clients. Okay? I used AI to help me generate these worksheets, okay? With input from me, not just “Hey, write me a worksheet,” but it was so fast to be able to create them and so easy to be able to create them.
(4:51) And you can use AI to offer a bonus. So number one, use AI to really get to grips with your perfect customer for that product and their pains and their frustrations. Number two, address those pains and frustrations in the copy, and AI can write as if it was the greatest internet marketer, network marketer in the world. Okay? And number three, tip it over the edge to make it irresistible, an irresistible offer that sells, with using AI to create a bonus, potentially a guarantee if you’re happy to offer a certain type of guarantee.
(5:22) Um, I’ll just close out actually with, um, I used to work in the domestic appliance business, and one guy would offer a price guarantee. You said, “If you find the same product cheaper, I’ll match it,” right? And another guy in the same area said, “Oh, I’m not going to do that because somebody might come to me with a product that’s different, okay, and and not do it.” The guy that offered the guarantee outsold the other guy like two to one, right? Because he wasn’t scared to go there. Did he ever have to reduce? He could always say it’s not the same product. It was like-for-like guarantee. Okay? Now, we were the only ones that used that supplier, so it wasn’t like-for-like. It gave him the option of taking the hit, okay? Or saying, “I’m sorry, it’s not the same line, it’s not the same, you know, stuff.” So, a guarantee can be really good.
(6:04) Right, so, uh, hope you found that useful. See you on the next video. Like and subscribe if you want more tips like this. Uh, and let me know what tips you’ve got to use AI to create irresistible offers that sell. Catch you later.
Your Turn: Make Your Next Offer Irresistible with AI
So there you have it – a straightforward, actionable framework for using AI to build offers that genuinely resonate and convert. It boils down to three core pillars:
- Deep Audience Understanding: Let AI uncover the specific pains, frustrations, and desires of your ideal customer.
- Targeted, Empathetic Copy: Use AI (guided by your audience insights) to write sales messages that position your offer as the perfect solution.
- Value Amplification: Leverage AI to brainstorm and even create compelling bonuses and guarantees that eliminate friction and make saying “yes” easy.
Moving beyond generic marketing requires truly understanding who you’re serving and what problems you’re solving. AI provides incredible tools to do this faster and more effectively than ever before. Don’t just sell products; sell solutions packaged in offers that feel like they were made just for your customer. Adding strategic bonuses and guarantees, identified with AI’s help, is the final step to pushing that offer into irresistible territory.
Now, the power is in your hands. Start implementing these AI strategies today. Don’t be afraid to experiment with different AI tools and prompts. The key is to focus on providing genuine solutions and undeniable value.
What AI tools are you using for your marketing? What’s one tip you’d add for creating irresistible offers? Share your thoughts in the comments below – I’d love to hear from you! And if you found this helpful, consider sharing it with someone else who could benefit.
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