Introduction:
We all know the saying: “The fortune is in the follow-up.” Yet, consistently nurturing leads, especially those that don’t convert immediately, is one of the biggest challenges businesses face. Time constraints, competing priorities, and simply forgetting mean potential customers often slip through the cracks.
Enter the potential game-changer: Artificial Intelligence. The promise of automated, persistent follow-up is alluring. But can a machine truly replicate the nuance and persistence needed for effective engagement? Can AI for lead follow up actually work as well as, or even better than, a human?
Many are skeptical. It’s easy to write off leads or assume an automated message won’t land correctly. In the following discussion and real-world example (based on the video transcript below), we explore this very question. First, Paul Turner sets the stage, outlining the common follow-up dilemma. Then, prepare for a truly eye-opening story from Neil Guess, CEO of Power Lead System, who shares a specific instance where their AI for lead follow up assistant achieved something remarkable – converting a lead weeks after the initial contact, simply because the AI didn’t give up.
Let’s dive into how AI is making consistent, effective follow-up a reality.
Video Transcript: The Power of AI Follow-Up in Action
(Speaker: Paul Turner)
“If you’re wondering, can AI really work? Can it follow up as well as a human? Or can it work at least well enough to get a result? Well, watch this video from Neil, the CEO of Power Lead System, as he tells a story about somebody where the follow-up definitely, definitely made this happen. Because let’s be honest, if you were to follow up really properly, right? You know you could get more results.
But who has the time? How often do we maybe write people off that could be great customers and really benefit from the opportunity or the product you’re promoting?
Um, so watch this, and then if you’re interested, you can go to LeverageThisSystem.com or you can go to GetYourAISideHustle.com. You can come in either way. You can actually speak to the AI and have a chat with it and see how good it is. Alright. I’ll see you on the next video. Um, catch you later.”
(Speaker: Neil Guess, CEO, Power Lead System)
“Hey, this is Neil Guess, Power Lead System CEO. Just a quick story. Um, I was doing appointments all day and my last appointment, uh, this is pretty, pretty exciting. Um, we got on the phone and it turns out he came in from our co-op, but this was like weeks and weeks back from Facebook.
And uh, I think there’s like a message that goes out like 30 days later, but he was like so impressed because he was just thinking about this very business, and then all of a sudden, uh, he gets a text message from David [the AI assistant]. It’s like, ‘Have you been thinking about this business?’ And he’s like, ‘Man, your AI reads minds!’
And I’m like, well, when I was talking to him, I’m like, ‘Hey, do you realize that all of those conversations that you had were with AI?’ And he’s like, ‘No way!’ He could not believe it.
And uh, so, you know, we were talking and he was just so impressed with the system, so impressed with the AI, with David. And I mean, David was doing his job, and I pointed out and I said, ‘Do you realize there’s probably not many marketers on Earth that could have done the kind of follow-up that David did, you know, to bring you to the table at this point?’ Because it had been a long time.
Uh, I think that in the workflow, there’s something like 30 days later, and a text goes out maybe two weeks after that. And so that really grabbed his attention and he’s like, ‘Man, I better schedule a one-on-one.’
So, we finally got to meet tonight and uh, you know, really, really excited. You know, he’s got a lot of following on social media, so he’s going to be doing some marketing like that. Really excited about the text messaging that’s coming up.
And I just stayed with him on the phone while he, while he got started. Um, he grabbed the $49, 400 text blast on his way through. And, and he uh, smartly grabbed, uh, the two-week, I mean, the two-month offer where you grab the two months of PLS upfront at a discount to lock in that weekly NLP coaching.
And he’s just really excited, and it’s just a testament to, to how powerful this AI follow-up really is. And I mean, to have this happen to where it’s been that long, I mean to think that he came in through the Facebook marketing that we were doing weeks and weeks and weeks ago. And the follow-up finally got him to the table. And so we’re really glad to have him on board. Um, if you’re watching this, you know who you are. And uh, just glad to have you as a brand new member. Um, welcome aboard. Uh, and uh, great things to come. So stay tuned.”
Key Takeaways from Neil’s AI Follow-Up Story:
Neil Guess’s experience highlights several crucial aspects of effective AI for lead follow up:
- Persistence Pays Off: The AI system didn’t “forget” or “give up” on the lead. It continued the programmed follow-up sequence weeks after the initial contact.
- Timeliness Can Be Serendipitous (and Automated): The AI’s message arrived precisely when the prospect happened to be thinking about the business again – a moment of perfect timing that manual follow-up might easily miss.
- Human-Like Interaction is Possible: The prospect interacted with the AI (“David”) multiple times without realizing it wasn’t a human, demonstrating the system’s conversational capabilities.
- Scalability and Consistency: The AI achieved a level of persistent follow-up over an extended period that, as Neil pointed out, would be challenging for most human marketers to maintain consistently across many leads.
- Tangible Results: This automated follow-up directly led to the prospect scheduling a call and ultimately becoming a paying customer, purchasing multiple offers.
Conclusion: Embracing the Power of AI for Lead Follow Up
The question isn’t just can AI handle lead follow-up, but how effectively can it do so? Neil Guess’s story provides compelling evidence that well-implemented AI for lead follow up can be incredibly powerful. It bridges the gap created by human time limitations and the tendency to abandon colder leads.
By automating persistence and ensuring timely touchpoints, AI systems like the one described can re-engage prospects who might otherwise be lost forever. The ability to maintain communication weeks or months down the line, arriving with the right message seemingly at the perfect moment, is where AI for lead follow up truly shines.
If you’re tired of leads slipping through the cracks due to inconsistent follow-up, it’s time to seriously consider how AI can transform your sales process. It offers the potential for increased conversions, saved time, and a level of persistent nurturing that’s difficult to achieve manually.
Ready to see this AI in action for yourself? You can actually interact with the AI system mentioned by Neil and Paul:
- Visit: https://LeverageThisSystem.com
- Or check out: https://GetYourAISideHustle.com
Experience firsthand how AI for lead follow up might be the missing piece in your business growth strategy.
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